Marketing & Analytics Insights

Wondering if a 5% QR code scan rate is good or bad? Learn how to read the 50-per-1,000 number, build your own baseline, and decide what to fix next.

A practical guide to flyer A/B testing with QR codes: set up the test, define your metric, size your sample, and read results without fooling yourself.

Do your QR code table tents actually get scanned? Set a baseline scan rate, test one variable at a time, and size your sample so the result means something.

Your gut says Downtown, but your QR location data may disagree. Learn to compare locations by scan-to-conversion rate and make placement calls that hold up.

Coupon code leakage turns a targeted promotion into a public discount. Learn how to detect it in scan data and use dynamic QR codes to shut it down.

Phygital Marketing in 2026: How QR Codes Bridge Print and Digital for Measurable Offline Campaigns A consumer flips through a magazine, spots an ad, and holds up their phone. Two seconds later, they're watching a product video.

As NFC technology surges in 2026, many wonder if QR codes are becoming obsolete. This comprehensive guide compares QR codes, NFC tags, and traditional barcodes, revealing which technology dominates in payments, retail, and logistics, and why QR codes aren't going anywhere.