Marketing & Analytics Insights
Tips, tutorials, and stories about QR code marketing, campaign tracking, treasure hunts, geocaching, and growing your business.
7 Campaign Analytics Strategies That Actually Track ROI
The $47,000 Mistake A marketing director walks into a quarterly review with a slide deck that practically glows. The campaign delivered millions of impressions, thousands of clicks, and a click-through rate that beat the industry benchmark.
QR Codes vs. NFC vs. Barcodes: Which Technology Will Dominate in 2026?
As NFC technology surges in 2026, many wonder if QR codes are becoming obsolete. This comprehensive guide compares QR codes, NFC tags, and traditional barcodes, revealing which technology dominates in payments, retail, and logistics—and why QR codes aren't going anywhere.
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