Marketing & Analytics Insights
Tips, tutorials, and stories about QR code marketing, campaign tracking, treasure hunts, geocaching, and growing your business.
Your gut says Downtown. Your data disagrees.
Your gut says Downtown, but your QR location data may disagree. Learn to compare locations by scan-to-conversion rate and make placement calls that hold up.
Stop your coupon code from spreading
Coupon code leakage turns a targeted promotion into a public discount. Learn how to detect it in scan data and use dynamic QR codes to shut it down.
Phygital Marketing Through QR Codes
Phygital Marketing in 2026: How QR Codes Bridge Print and Digital for Measurable Offline Campaigns A consumer flips through a magazine, spots an ad, and holds up their phone. Two seconds later, they're watching a product video.
QR Codes vs. NFC vs. Barcodes: 2026 Leaders
As NFC technology surges in 2026, many wonder if QR codes are becoming obsolete. This comprehensive guide compares QR codes, NFC tags, and traditional barcodes, revealing which technology dominates in payments, retail, and logistics, and why QR codes aren't going anywhere.
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