Marketing & Analytics Insights

Your Phone's Most Powerful Feature Is Gathering Dust — Here Are 10 Ways to Actually Use It Picture this: you're standing in a museum lobby. There's a sleek little sign next to the entrance that says "Tap for Audio Guide." You hold your phone up.

Museums worldwide are transforming visitor engagement with QR codes—from interactive audio guides and multilingual tours to gamified scavenger hunts. Learn 7 proven strategies to turn static exhibits into immersive digital experiences.

QR codes consist of black and white squares arranged in a 2D grid, with specialized patterns for orientation and data storage. This guide explains their structure, creation process, and the technology that makes them scan from any angle.

In 1994, Japanese engineer Masahiro Hara created the QR code to track car parts faster. Three decades later, his invention powers payments, marketing, and contactless experiences worldwide - including innovations from the Czech Republic.